# Reactivation Eligibility

Reactivation eligibility determines when a dormant Lead or Contact can begin a new sales journey, creating a fresh Activation Engagement to track new attribution and progression data.

For a refresher, see the [**Activations vs. Influencing Engagements** ](/key-concepts/activations-vs.-influencing-engagements.md)article.

### Why it matters

Proper reactivation eligibility ensures:

* Opportunity attribution uses recent, relevant interactions
* Dormant prospects can be tracked through multiple sales journeys
* Accurate "lead" counting in reports (counting Activations, not Lead records)

### How it works

When a Lead/Contact completes a sales journey ( **Sales Journey Completion Date** gets a value), their next Engagement will be created as an Activation.

![Diagram illustrating Lead/Contact Records and Engagement Records with activation details.](/files/68c89370bdbabff04cfa1589c7677c66f99634d8)

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## **Sales Journey Completion**

To manage reactivation eligibility and report on the conclusion of each sales process, the system tracks when sales journeys end using two key fields:

* Sales Journey Completion Date: When the process ended
* Sales Journey Outcome: How it ended (e.g., Disqualified/No Response Lead, Won/Lost Opportunity, etc.)

### **Sales journeys are completed in two ways:**

* Lead, Contact, or Opportunity Dispositioning
  * When records reach configurable terminal states:
    * Lead/Contact: Status = Disqualified, No Response, etc.
    * Opportunity: Closed Won or Lost
  * Note: Once an Activation links to an Opportunity, only the Opportunity controls when the Activation completes
* Lead or Contact Dormancy
  * To prevent stalled sales processes (i.e., when a rep doesn’t update a Lead/Contact before moving on), the system auto-completes inactive Activations after a configurable period (default: 90 days)
  * Requirements:
    * No new Engagements during the period
    * No Stage Date updates during the period
    * Not associated with an Opportunity

This is configured in the **Admin Console** in the **Integrous Analytics App** in Salesforce. See the related [**Sales Journey Completion** ](/admin-console/sales-journey-completion.md)article.

### **Sales Journey Completion Logic:**

![Flowchart illustrating lead reactivation eligibility and sales journey completion outcomes.](/files/2ec625b674aaa53b2ff255fb04120a6c59d0583a)

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## Related Articles:

* [**Activations vs. Influencing Engagements**](/key-concepts/activations-vs.-influencing-engagements.md)
* [**Sales Journey Completion**](/admin-console/sales-journey-completion.md)


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