# Why doesn’t moving a dormant Lead/Contact to Stage 2 or 3 reactivate them?

If a Dormant Lead/Contact progresses to Stage 2 or 3, they will not receive an Activation since there is not necessarily an actual Lead/Contact interaction and no Attribution information associated with this progression. To ensure Reactivation in these cases, configure meaningful Sales interactions to create Engagement records through Tass (more info). However, if a dormant Contact is added to an open Opportunity, they will receive an Activation since this is needed for Opportunity reporting.

A Lead or Contact whose Current Activation has a value in Sales Journey Completion Date, indicating they are eligible for reactivation.

The beginning of a distinct sales process for a Lead or Contact. Occurs when a new Lead/Contact is created or when a dormant Lead/Contact re-engages with your business.

The process of identifying which marketing, sales, or channel activities contributed to generating Leads, Opportunities, and Revenue.

The process by which a dormant Lead or Contact begins a new sales journey, resulting in a new Activation Engagement.

The central object of the Integrous Analytics system that captures both attribution data and sales progression information for every meaningful interaction with Leads and Contacts.


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