# FAQs ## Articles * [Why do external systems write to Processing fields rather than directly to the Engagement Object?](/faqs/why-do-external-systems-write-to-processing-fields-rather-than-directly-to-the-engagement-object.md)\ Updated on Jun 3, 2025\ Published on Jun 3, 2025\ This approach leverages the existing data flow patterns that marketing automation platforms already use to write to Lead and Contact objects. We build on these established processes to capture interaction data. Writing directly to the Engagement ... * [Why Don’t UTMs Persist in the ‘Processing’ Fields on Leads and Contacts in Salesforce?](/faqs/why-dont-utms-persist-in-the-processing-fields-on-leads-and-contacts-in-salesforce.md)\ Updated on Jul 25, 2025\ Published on Jun 2, 2025\ UTM data is intentionally transferred to Engagement records rather than being stored permanently on Leads and Contacts to ensure data integrity and accurate attribution tracking. How the Process Works: When UTMs are written in the Processing f... * [How do I create a formula field to get Lead/Contact data on the Engagement object?](/faqs/how-do-i-create-a-formula-field-to-get-lead-contact-data-on-the-engagement-object.md)\ Updated on Jun 9, 2025\ Published on Jun 2, 2025\ If you'd like to add a formula field to the Engagement object to access Lead and Contact fields, we recommend writing the formula to get the value from the Contact if the Contact field has a value, otherwise get it from the Lead. This ensures that... * [How do the Lead and Contact Lookup fields work on Engagements?](/faqs/how-do-the-lead-and-contact-lookup-fields-work-on-engagements.md)\ Published on Jun 2, 2025\ When Engagement records are created, the system populates either a Lead or Contact lookup field to associate them with the record for the person who engaged. If both the Lead and Contact lookup fields are populated, that means the Engage... * [Why doesn’t moving a dormant Lead/Contact to Stage 2 or 3 reactivate them?](/faqs/why-doesnt-moving-a-dormant-lead-contact-to-stage-2-or-3-reactivate-them.md)\ Updated on Jun 9, 2025\ Published on Jun 2, 2025\ If a Dormant Lead/Contact progresses to Stage 2 or 3, they will not receive an Activation since there is not necessarily an actual Lead/Contact interaction and no Attribution information associated with this progression. To ensure Reactivatio... * [Why do you recommend against leaving prospects in the Marketing Automation Platform until they hit a scoring threshold?](/faqs/why-do-you-recommend-against-leaving-prospects-in-the-marketing-automation-platform-until-they-hit-a.md)\ Published on Jun 2, 2025\ Ideally, all prospects should post to Salesforce as soon as they're created in the Marketing Automation Platform (MAP) rather than waiting until they hit a scoring threshold. They can belong to a queue or holding user in Salesforce and then get rout... --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.integrousanalytics.com/faqs.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.