If a Dormant Lead/Contact progresses to Stage 2 or 3, they will not receive an Activation since there is not necessarily an actual Lead/Contact interaction and no Attribution information associated with this progression. To ensure Reactivation in these cases, configure meaningful Sales interactions to create Engagement records through Tass (more info). However, if a dormant Contact is added to an open Opportunity, they will receive an Activation since this is needed for Opportunity reporting.
Why doesn’t moving a dormant Lead/Contact to Stage 2 or 3 reactivate them?
- Updated on Jun 9, 2025
- Published on Jun 3, 2025
- 1 minute(s) read
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