This section explains the underlying logic, nuances, and best practices that make our system unique.
Here you'll learn things like:
A quick cheat sheet showing the key ways Engagements are created and where their attribution comes from
The difference between Activations and Influencing Engagements
The criteria that control Reactivation eligibility
How to pull ad hoc Lead and Contact reports with the Engagement object
Nuances of opportunity attribution
What makes an Engagement an "Activation" vs. "Influencing"
The difference between Cohort and Non-Cohort reporting
Find these articles and more like them in the ‘Key Concepts‘ category in the left side-bar (or via the three dots in the upper left on mobile).